For José Cuervo®, as the father of tequila, the past, present and future is directly related to the agave plant; without it, we would not exist. As such, we are on an ongoing quest to partner our agave experts with innovative manufacturers to create new agave-based products beyond tequila, from juice to fibers.
The Agave project is an initiative that spearheads the company's long-term commitment to the agave, the people and the land of Tequila, Mexico. This year, the brand builds on its 21 years of philanthropic work through the Beckmann Foundation, supplying agave fibers for research on creating sustainable agave-based automotive parts with Ford Motor Company and working with big wave rider Gary Linden to create the first 100% agave surfboard.
As the first company within the Agave Project, José Cuervo® is the driving force behind the large-scale production of biodegradable agave-based straws, achieving the reuse of agave fiber through technology developed by BioSolutions scientists. México, manufacturers of bio-based bio-plastic compounds of natural fibers and the production and development team of new products from Penka México.
This project allows us to create a circular economy within the tequila industry. By incorporating agave fibers, which is a by-product of the tequila industry, in a product for the consumption of tequila and other beverages, José Cuervo is reusing waste and replacing up to 30% of the regular plastics in its composition.
Source: Cuervo: The Agave Project
Food-Grade, BPA free
Designed and manufactured in Mexico
Reduces oil consumption